Our Unique Approach
Our USP is Fit, Focus & Flair. A model that we have developed over 20 years for use in our work with clients like JP Morgan, Mercer, Ford Motor Company, Rolls-Royce PLC and many others.
We help our Global clients – imagine, create and deliver important messages to their audiences, brilliantly. We help them with –
- Product Launches
- Stakeholder Communication
- Workshops, seminars and training programmes
Our FFF Model – Original Thinking, no bull
Over the past 20 years we have developed the following way of thinking about all of those things to help our clients imagine, create and deliver brilliant messages for all of their business needs. If you want to do that for you and your business we think that you need to think of three things. Fit, Focus & Flair-
Fit: Your presentation should be built with the needs of your audience at the front of your mind and in all of your preparations you should look to answer the following questions:
- What do they want/need to know?
- What don’t they want/need to know?
- How can you find out before you start to prepare?
Focus: If as the research suggests, 8 hours after you have stopped talking, your audience will have forgotten 95% of what you said. The questions for you at the Focus stage are:
- What is the very least that you can say on the subject in the simplest way and the shortest possible time?
- Which 5% of everything you could tell them about your subject, do you want them to remember most?
- How can you deliver this message in the shortest possible time?
Flair: You have a duty to inform and entertain the audience so flair will make the difference between “professional” and “exceptional”. Flair asks the presenter the following questions:
- What can you do to make the presentation of this message as clear, logical and simple as possible? Simple, logical and clear being the first step towards brilliance.
- How can you make this clear, simple, logical presentation as memorable as you can? Because that’s the point of communicating, to make an impression, to leave a lasting imprint, to help people to remember what you’ve said.
To find out what kind of a presenter you are – Click here.