Case studies

Great Speech 1- We shall fight them on the beaches

Winston Churchill’s finest hour as a leader came in the dark days of 1940-42.  His belligerence and oratory stood out in the world at war.  Politics aside, it’s a great speech for a few simple reasons-

  1. It matches the mood- Britain was scared, the future looked grim, the mood was sombre, we were alone.
  2. It starts where the audience was and build to a defiant but hopeful end.
  3. It repeats the key message over and over and over again (we shall fight, fight, fight, and never surrender; and even if we’re defeated we shall go on….).
  4. It is short.
  5. The message matches the messenger (Pugnacious, defiant, resilient).
Churchill was never so important before or after 1942.
Jim Harvey

Jim Harvey

Managing Director at The Message Business
Jim is the MD of The Message Business, a company which helps FTSE 100 companies to sell themselves, and their products better. Speech writer, Prezi trainer and designer, coach and consultant, Jim also finds time to be a proud father and husband.
Jim Harvey
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