Creating your visual aids

Lee Westwood- Great use of a visual image to make a point

Lee Westwood, world No2 ranked golfer, made a great example of how to bring a dull stat to life yesterday and make it mean something.  Speaking at a press-conference, when asked about his fitness regime, lee responded with this-

“Coming to this heat I just felt I needed to lose some weight and have been training pretty hard,” he said. “Last week, I had a personal best in the gym when I deadlifted 354lb.”

So far, so routine.  But then Lee brought that potentially ZZZZZ inducing moment to full clarity with the following-

Westwood then looked up at his manager, Chubby Chandler, and said: “For anyone who doesn’t know how heavy that is, it’s a Chubby and a quarter.”

At which everybody laughed, and his point was well made.  He’s bloody strong.   Here’s Chubby-

This is a part of my Fit, Focus & Flair model. To be great, a presentation must be a perfect FIT for the situation; the content must have complete FOCUS on it’s purpose and message; and it must have enough FLAIR to stand out on the day, and in our memories. Learn more about developing your Fit, Focus and Flair.

Jim Harvey

Jim Harvey

Managing Director at The Message Business
Jim is the MD of The Message Business, a company which helps FTSE 100 companies to sell themselves, and their products better. Speech writer, Prezi trainer and designer, coach and consultant, Jim also finds time to be a proud father and husband.
Jim Harvey


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