Lee Westwood- Great use of a visual image to make a point

Lee Westwood, world No2 ranked golfer, made a great example of how to bring a dull stat to life yesterday and make it mean something.  Speaking at a press-conference, when asked about his fitness regime, lee responded with this-

“Coming to this heat I just felt I needed to lose some weight and have been training pretty hard,” he said. “Last week, I had a personal best in the gym when I deadlifted 354lb.”

So far, so routine.  But then Lee brought that potentially ZZZZZ inducing moment to full clarity with the following-

Westwood then looked up at his manager, Chubby Chandler, and said: “For anyone who doesn’t know how heavy that is, it’s a Chubby and a quarter.”

At which everybody laughed, and his point was well made.  He’s bloody strong.   Here’s Chubby-

This is a part of my Fit, Focus & Flair model. To be great, a presentation must be a perfect FIT for the situation; the content must have complete FOCUS on it’s purpose and message; and it must have enough FLAIR to stand out on the day, and in our memories. Learn more about developing your Fit, Focus and Flair.