Fit Focus Flair

Making a proposal to interest groups that unites rather than divides

It happens a lot doesn’t it? We have a proposal to present to a group of clients, and we know that the assorted senior people from the same firm, don’t agree on how to proceed, but we have our plan and we have to present it.

Our success depends on our ability to find favour with all of the influential interest groups, and help them to find a way ahead that offers an opportunity to come together, rather than fall apart.  It’s a political speech then, isn’t it? So here’s a politician’s approach to the problem.

Yes it’s Obama, but it’s not about his speaking skill for once, it’s about his text, and his speech strategy. It’s from a well written blog by Jack Shafer in the US, and it still makes a great point out of how, the now, President Obama, on the campaign trail back in 2008, was able to ‘bridge the gap’ between interest groups- in this case black and white voters- How Obama does that thing he does. – By Jack Shafer – Slate Magazine.

This is a part of my Fit, Focus & Flair model. To be great, a presentation must be a perfect FIT for the situation; the content must have complete FOCUS on it’s purpose and message; and it must have enough FLAIR to stand out on the day, and in our memories. Learn more about developing your Fit, Focus and Flair.

Jim Harvey

Jim Harvey

Managing Director at The Message Business
Jim is the MD of The Message Business, a company which helps FTSE 100 companies to sell themselves, and their products better. Speech writer, Prezi trainer and designer, coach and consultant, Jim also finds time to be a proud father and husband.
Jim Harvey
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