Case studies

Malcolm Gladwell- Storyteller par excellence

If you want a great example of how to create interesting and relevant ‘keynotes’ from the unlikely combination of sources as varied as sport, psychology, pharmacology, dog training, infomercials, gynaecology and business- among many others, look no further than here-  Malcolm Gladwell’s blog.

gladwell dot com – malcolm gladwell, blink, tipping point and new yorker articles.

If you’re too mean to buy his books, and too lazy to search out the research for yourself, it’s all here.  Brilliant techniques combined with a sense of what his audience will find intriguing and interesting.



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