Personal Branding for Public Speakers – Niche

December 12, 2012

in Creating your visual aids, Delivering your presentation, Personal Branding, Writing your presentation

Seven Part Personal Branding Series:

  1. The Importance of Branding
  2. Personal Brand Building: Niche
  3. Personal Brand Building: Differentiation
  4. Personal Brand Building: Branding
  5. Personal Brand Building: Affiliation
  6. Personal Branding Case Study: Garr Reynolds
  7. Personal Branding Litmus Test

Expert personal brandChoosing a niche is the first step towards developing any brand. For public speakers, a niche sets out your area of expertise, and the kinds of things you talk about.

Once you associate yourself with a certain speciality, your colleagues and network will think of you when they need information on that subject. So having a good knowledge of a subject or subject range will get you more speaking opportunities, and could also provide you other opportunities.

If you’re a professional speaker, you will need to put a lot of time into finding your expertise and turning your ideas into a niche offering for potential employers – take a look at this post for more advice.

If you’re an occasional presenter, developing and marketing your niche is actually much easier. If senior management needs a company-wide presentation on marketing, they will approach the marketing manager to give the talk. So as long as your colleagues know what your speciality is – what you’re working on, and which parts of your job you’re particularly good at, they will choose you for the presentations you’re good at.

In this case, to develop your personal niche all you need to do is perform your job well and network charismatically. Be an expert in your field, and let people know you are (without ramming it down their throats).

Seven Part Personal Branding Series:

  1. The Importance of Branding
  2. Personal Brand Building: Niche
  3. Personal Brand Building: Differentiation
  4. Personal Brand Building: Branding
  5. Personal Brand Building: Affiliation
  6. Personal Branding Case Study: Garr Reynolds
  7. Personal Branding Litmus Test
Hannah Jones
Hannah has spent the last few months getting to know PowerPoint and Prezi, and sharpening her design skills. Hannah shares presentation design and delivery advice as she learns it, and can often be found sharing the articles which have helped her on Twitter @impacttips.
Hannah Jones

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