Some more tips on using free technology to help you out of the Ice Age

Last week I asked you if you knew about how much help was available to save your life in this recession.  Now here’s some more good advice, to help you build on that,  from a reliable source.

In May 2009, Omniture asked 120 US-based Marketing Managers to rate the relative effectiveness of their digital-marketing media. The vast majority (78 percent) gave top marks to email marketing, but a sizable minority (33 percent) reported success in emerging social-media channels, too. With this in mind, here are a few simple ways to enhance the results of your email and online marketing.

1. Add social-networking options (Linked in, Twitter etc) to your registration page where your subscribers sign up for email newsletters and offers.
2. Use the sidebar on your email-marketing newsletter to list all company social-networking profiles, and use social-networking profiles to gather newsletter sign-ups.
3. Announce new LinkedIn, Facebook or Twitter feeds in your email newsletters, and invite subscribers to join in.
4. Launch a regular Q&A section in your company’s email newsletter that specifically addresses reader questions across all social-networking platforms.
5. Link to your help forum or YouTube video tutorials when you send emails.
6. Use the topics discussed by people on social networks sites as free market research and develop content for offers, newsletters and blogs that reflects the ‘Twittering’ that you see .

If all of this makes you feel old then best dig yourself a big hole in the back garden and go and lie down in it.  A large meteorite hit us 2 years ago and the climate is changing for ever… Go on, give it a go and you’ll be stunned at how simple it all is, once you’ve got past the jargon.