We’ve said it before and will no doubt say it again, but for the minute, let’s just let the great man say it himself:
A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus:
- What am I trying to say?
- What words will express it?
- What image or idiom will make it clearer?
- Is this image fresh enough to have an effect?
George Orwell first published this in 1946 but these four questions are still relevant today, despite all the technological advances we’ve seen. Some things never change. Humans are wired to receive, process and retain information in the same way now as then.
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