Writing your presentation

Sound advice from a man who really did know how to find the words to make the world listen (and remember)

We’ve said it before and will no doubt say it again, but for the minute, let’s just let the great man say it himself:

A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus:

  1. What am I trying to say?
  2. What words will express it?
  3. What image or idiom will make it clearer?
  4. Is this image fresh enough to have an effect?



George Orwell first published this in 1946 but these four questions are still relevant today, despite all the technological advances we’ve seen. Some things never change. Humans are wired to receive, process and retain information in the same way now as then.

If you want help planning, structuring and designing presentations, and improving your overall communication skills, click here to download our free ebook.


Rosie Hoyland
Rosie is a writer and content creator and has worked for many years as a print and digital designer for The Message Business. When she’s not creating fantastic resources for our trainers and clients, she shares her presentation design wisdom here on the blog and over at Presentation Guru.
Rosie Hoyland
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