All posts tagged "concrete over abstract"
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Connecting with the audience
What is a business presentation? Just an excuse to play Bullshit Bingo?
Have you come across it? It’s the fastest growing participation sport in corporate life. It just needs a place in which to...
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Fit Focus Flair
And the winners of 2011’s corporate bullshit awards are… – FT.com
Journalists tend to be a pompous bunch when it comes to language and ‘corporate speak’. They seldom do anything that entails real...
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1.6K1Connecting with the audience
Learn the language of the corporate jerk
The best presenters have a flexible vocabulary that allows them to 'fit' the message in terms of level, language and tone to...
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1.3K2Case studies
Bullshit Bingo- Ed Miliband’s bargain basement speech
Here’s a lovely trashing of Ed Miliband’s conference speech last week. It’s by the elegantly uptight Martin Shovel and if you haven’t...
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Fit Focus Flair
Never present the catalogue- Product presentations and catalogues are not the same thing
Jan Schultink makes a valuable point very simply when he shows us how to make an endless listing of our products into...
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Creating your visual aids
Lee Westwood- Great use of a visual image to make a point
Lee Westwood, world No2 ranked golfer, made a great example of how to bring a dull stat to life yesterday and make...
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Fit Focus Flair
Crimes against the English language and your own business II
How about this for corporate nonsense- “Combining the strategy, business processes, implementation, and technical support skills of a CRM systems integrator with...
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Delivering your presentation
George Orwell: suitable subject for a tattoo?
I know that George Orwell, English novelist, liberal and writer, only wrote 4 decent books (The Road to Wigan Pier, Down and Out in...
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Presentation Content
Lesson 2: Remove business jargon… blah, blah, blah
Abstractions distance the audience from you as a speaker, they make it harder for you to connect your ideas with their lives....
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