pitching for business

Thumbnail image for The golden first few minutes of a presentation – start really well

The golden first few minutes of a presentation – start really well

July 6, 2014

Remember that the first 2 minutes of a presentation – when you’re probably at your most nervous are also are the point at which you have the audience’s fullest attention, experienced presenters and salespeople learn how to use this ‘golden time’ to full effect, because they know that when all else is forgotten, the audience […]

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Thumbnail image for Worried about freezing when you present? Presentation advice

Worried about freezing when you present? Presentation advice

June 12, 2013

I was working with a group of (London) city professionals last week. Building a pitch for a piece of new business. One of the team asked me a great question. How do I stop myself ‘freezing’ when I’m speaking? She was an excellent presenter. Engaging, warm, knowledgeable and very well prepared. She asked me a simple, direct question and […]

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Thumbnail image for New Microsoft tablet- Surface- freezes at unveiling- a lesson in how to give professional presentations even when it all goes wrong

New Microsoft tablet- Surface- freezes at unveiling- a lesson in how to give professional presentations even when it all goes wrong

June 24, 2012

MICROSOFT boss Steve Sinofsky puts on a brave face as his company’s rival to  the iPad FREEZES at the opening presentation. Here’s the video-   The papers, not surprisingly, reported it as negatively as they could- Just after the Microsoft president explained how users could “browse  smoothly” on the tablet, the system, which was being […]

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Thumbnail image for How do you create an effective presentation? Remember that you’re always pitching when you’re presenting

How do you create an effective presentation? Remember that you’re always pitching when you’re presenting

May 21, 2012

Here’s a great post from the ever interesting ‘Idea Transplant’ blog by Jan Schultink, consultant, pitch guru and design enthusiast.  It’s a post about the kind of things that inexprienced pitchers for finance do with their pitches and it has resonance for all of us doesn’t it? It’s relevant because mostlywhen we stand up to […]

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FT Guide to Business Networking- Book Review

September 17, 2011

In summary- The book’s great buy it now.

Here’s another book that I’d like to have written. I’d put ‘The FT Guide to Business Networking’ by Heather Townsend alongside the irritatingly comprehensive ‘Beyond Bullet Points’ by Cliff Atkinson- Reviewed here, in the ‘Oh my God, there really are people as structured, efficient, and focused as this, surely I could learn something from them…’ part of my library.

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FT Guide to Business Networking- Heather Townsend- Book Review

September 17, 2011

In summary- The book’s great buy it now.

Here’s another book that I’d like to have written. I’d put ‘The FT Guide to Business Networking’ by Heather Townsend alongside the irritatingly comprehensive ‘Beyond Bullet Points’ by Cliff Atkinson- Reviewed here, in the ‘Oh my God, there really are people as structured, efficient, and focused as this, surely I could learn something from them…’ part of my library.

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Never present the catalogue- Product presentations and catalogues are not the same thing

September 4, 2011

Jan Schultink makes a valuable point very simply when he shows us how to make an endless listing of our products into a relevant, logical introduction for our customers’ benefit. In short, put the poor customer first in your thinking. Give them some background to help them understand you and your products, then ‘share’ a […]

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How Microsoft killed the art of public speaking- Ed Reid’s Blog

May 16, 2011

Here’s another funny piece to make you think, from Ed Reid, a brilliant independent consultant based in the UK . How Microsoft killed the art of public speaking « EdReidYork’s Blog. I’m not soooo likely to blame Microsoft.  I’d rather have Bill Gates’s rampant commercialism that Steve Jobs’ hippy schtick any day. And we punish the guy that […]

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How to undermine your point with weak language

April 12, 2011

Imagine the scene.  You’ve spent days preparing a major presentation to a new client, and you’re coming to the end of the pitch.  You’ve moved from what they need, to what you can do for them, how you will proceed, the costs carefully explained in context of the results to be delivered.   Now is […]

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What’s the best way to sell an idea in a sales pitch?

January 16, 2011

It’s a question I’m often asked by clients-  The honest answer is, obviously, ‘It depends on who’s in the audience’ but in reality you have to choose an influencing strategy before you start to prepare your pitch. Most people only have one approach, and use it without thinking, and some people know a few strategies, but are […]

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Presenting to a divided audience- lessons from Mr President

January 13, 2011

It happens a lot doesn’t it? We have a proposal to present to a group of clients, and we know that the clients don’t agree on how to proceed, but we have a plan and we have to present it. Our success depends on our ability to find favour with all of the influential interest […]

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Making a proposal to interest groups that unites rather than divides

January 13, 2011

It happens a lot doesn’t it? We have a proposal to present to a group of clients, and we know that the assorted senior people from the same firm, don’t agree on how to proceed, but we have our plan and we have to present it. Our success depends on our ability to find favour […]

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