Fit Focus Flair

The rule of 3 – Be remembered

The rule of three is powerful technique that any presenter should learn to use.  First noticed by the ancient Greek orators, followed by the Catholic Church, and reinvented by marketeers in the 20th Century, it’s a simple tool you can use to plan, deliver and drive your presentations.

It’s based on the fact that people find it easier to remember concepts in clusters of 3, than any other number- even 1.  There’s a rhythm, and a sound of three things, that we’re accustomed to hearing and can help us recall.

Use of the ‘Rule of Three’ allows you to express concepts more completely, emphasize your points, and increase the ‘stickability’ of your message.

Uses in religion Christianity

▪       Father, Son, and Holy Spirit

▪       Three Wise Men with their gold, frankincense, and myrrh

As Brand straplines

▪       Nike- Just do it

▪       Coke- Coke adds life

▪       Mars- Work, rest & play

Movies & Books

▪       The Good, the Bad, and the Ugly

▪       Sex, Lies, and Videotape

▪       Eat, pray, love


▪       Government: Executive, Judicial, and Legislative

▪       French national motto: Liberté, Égalité, Fraternity

▪       US presidential strapline: Yes we can

So when you’re identifying your key messages for your next speech, think 3 not 17.  And though it might take you longer to ‘boil everything down’ to 3 points, it’ll make it much easier for your audience to remember what you said.   And surely that’s the point of speaking- to be remembered!  For more information see here.

This is a part of my Fit, Focus & Flair model. To be great, a presentation must be a perfect FIT for the situation; the content must have complete FOCUS on it’s purpose and message; and it must have enough FLAIR to stand out on the day, and in our memories. Learn more about developing your Fit, Focus and Flair.

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