Value….
Growth is impossible without selling; understanding your value is the first step; communicating your value is the second step and delivering your value is the 3rd step.
Growth is impossible without selling; understanding your value is the first step; communicating your value is the second step and delivering your value is the 3rd step.
I got it for Christmas. From my wife. She loves me. I was indifferent, to him. For an Englishman, Lord Sugar of Clapton, as he is now, is unmissable, ubiquitous and often unintelligible. He’s the ‘Donald Trump’ of our little island and he’s become the (grumpy and sometimes curmudgeonly) face of the ‘self-made-man’ in the…
The term ‘stroke’ in this context, was defined by Eric Berne, in his work in Transactional Analysis (TA). TA is a form of structural psychology. In Transactional Analysis pratitioneres call any verbal and non-verbal praise, recognition and feedback, a ‘stroke’. This label is a metaphor, derived from huge amounts of research showing the importance of nurturing and touch…
A ‘brand’ is a set of promises that a Company or product makes about itself in the minds of a potential buyer. It’s a promise about the results that buying that product or service will deliver for the person that hands over their cash. Brands are built over time and defined by the ‘truthfulness’ of…
It’s a time of year- moving into winter, and an economic season- bloody cold- that can combine to make anyone with a new business responsibility feel like staying in bed. When even the weather is against you feeling sunny, it takes a few simple truths to get you out there doing what you’ve got to…
In earlier posts we said that personal impact, simply, is about getting people to like you. We then promised you some simple tips to help you make a great impression when you meet people for the first time. Here’s the mindset that we think you can ‘switch’ on, based upon our research with great people…
Dinosaurs died out a few million years ago didn’t they? Why? Because they didn’t know what was coming and had no defence against the cold. How many dinosaurs in our business are dying from the cold right now? Millions I’d guess. Leviathans with fancy offices in London, New York, Paris Munich… (everybody’s talking ’bout….),…