Value….
Growth is impossible without selling; understanding your value is the first step; communicating your value is the second step and delivering your value is the 3rd step.
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Why Pitching into the Wind?
We’ve just been told it’s the end of the ‘nice’ decade and the business of business is about to get tougher, much tougher. Selling has been easy with such strong growth but we’re moving into a buyers market , a strong headwind for all of us with responsibilities–are you ready to “pitch into the wind”?…
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Worrying and the consultant
I’ve been running my own businesses since I was 25. I didn’t choose to but I was made redundant in the last big recession in Europe (1989-’92) and the consulting firm I worked for went bust in week 2. Brilliant! What’s a boy to do in that position? I just fell into doing small pieces…
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Go on then tell us what you do…
We’ve talked for a few times about elevator pitches, and as so often happens, we like the idea of having an interesting, short, enticing pitch for all seasons but we don’t ever get round to creating one. So give it 10 minutes and lets’s see what we can come up with. Take a pen and…
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What makes something relevant to business audience ?
What makes something relevant to someone? People, are most interested in things that help them and their business become more successful. Success for businesses, of course, is made up of specific combinations of – * profit * market share * share price * turnover * customer satisfaction * regulatory compliance Success for business departments, obviously, depends…