If you want a great example of how to create interesting and relevant ‘keynotes’ from the unlikely combination of sources as varied as sport, psychology, pharmacology, dog training, infomercials, gynaecology and business- among many others, look no further than here- Malcolm Gladwell’s blog.
If you’re too mean to buy his books, and too lazy to search out the research for yourself, it’s all here. Brilliant techniques combined with a sense of what his audience will find intriguing and interesting.
