Clare is one of those consultants who could (if only she sat where I sit) see that she has all of the attributes to become a brilliant pitcher for business. She’s a highly trained and qualified professional, she’s modest, some might even say shy, and she knows how to make her subject interesting to her audience….
It made me laugh out loud. In a profession where certainty is so rare, here’s a case where a marketing text message saved hundreds of innocent, Russian lives on New Year’s Eve 2011. Give the marketing guy a medal please Mr Putin. Black Widow attempted New Year Moscow attack but blew herself up by mistake…
So what’s the point of presenting anything? To make it more likely that they’ll remember a relevant, tiny fraction of the message we shared, to their benefit. By using all of our skills to make it impossible to them to forget.
how Google, Amazon, Twitter, BBC, Facebook, Tumblr and a few others looked when they started out. Web originals. What struck me is how good the original ideas were and how little they’ve changed since. The exception being Twitter’s hideous logo compared to its marvellous visual presence now.
Jan Schultink makes a valuable point very simply when he shows us how to make an endless listing of our products into a relevant, logical introduction for our customers’ benefit. In short, put the poor customer first in your thinking. Give them some background to help them understand you and your products, then ‘share’ a…
Lovely post from Rhett Laubach at ‘Authencicity Rules’ on ways to ‘build a bridge’ between a speaker and an audience. Authenticity Rules: Top 6 Tools to Engage Literally Any Audience. How to ‘get the audience involved’ is worth a category on its own in any blog, and is the second most asked question on presentation skills…
If you want a great example of how to create interesting and relevant ‘keynotes’ from the unlikely combination of sources as varied as sport, psychology, pharmacology, dog training, infomercials, gynaecology and business- among many others, look no further than here- Malcolm Gladwell’s blog. gladwell dot com – malcolm gladwell, blink, tipping point and new yorker…
I’ve been working in Barcelona again this week, with a global pharmaceutical company, and here’s a small, but significant lesson I learned from Xavi, an IT Director about finding the right ‘hook’ for a speech to his IT colleagues. We were talking about understanding our audience before we start to create our message,- ‘Fit‘ as…
This was going to be a reasoned summary of all of the latest thinking on retention & memory, to help presenters get their audiences to remember what they’ve spent ages preparing to tell them. But it’s now something different. Why? Because I began to wonder, yet again… Why it is that when I’ve read Macbeth…