So you’ve identified what it is that you do brilliantly, or at least well enough to offer you real specialist status in your potential customers’ eyes. This is not as difficult as it seems. One of my specialist areas of work is presentation skills and nearly everyone who has ever got up to speak to…
I once saw charisma defined as- “the ability to transfer an emotion that the speaker has to his audience.” I thought it was a pretty good definition too because it covers all of the angles that you might need, positive and negative. Let’s think about Gordon Brown for a moment. Gordon must be charismatic by…
I know it might sound glib but it just came to me sitting here. Focus is about all of those things that I mentioned yesterday, and here’s why: If you concentrate on doing things that you really enjoy then the chances are that you’ll also be really good at them. I know this flies in…
We’re going to ask you to look at some pretty simple things in the first part of this book. Then we’re going ask you to identify some fundamentals to work on. Again simple things that when done well will see you through. In short we’re going to ask you to look at your business and…
It’s a time of year- moving into winter, and an economic season- bloody cold- that can combine to make anyone with a new business responsibility feel like staying in bed. When even the weather is against you feeling sunny, it takes a few simple truths to get you out there doing what you’ve got to…
I’ve been a self-employed consultant for 18 years. Phil has been working for consultancies large and small for the same period and so far we’ve been able to feed the kids, pay the mortgage, live comfortably and have fun. We’ve been through the early 90’s downturn, survived the tech-stock bubble, the post 9-11 crash and…
You may not know… But you’ll have one. There are 2. A Philosophy of plenty or A philosophy of scarcity… What is your business philosophy? It’s useful to know because it expalins what you’ve done in the past and gives you choices in future if you know. Most people just assume that their way of…
Growth is impossible without selling; understanding your value is the first step; communicating your value is the second step and delivering your value is the 3rd step.
We’ve just been told it’s the end of the ‘nice’ decade and the business of business is about to get tougher, much tougher. Selling has been easy with such strong growth but we’re moving into a buyers market , a strong headwind for all of us with responsibilities–are you ready to “pitch into the wind”?…