The following is a guest post from Kathy Brunner. Kathy helped us to have a great discussion of person branding on LinkedIn recently, where public speakers were discussing our series on Personal Branding. We invited Kathy to share her great ideas on personal branding with you. Did you ever think of branding as a sensory…
Seven part personal branding series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test You’re asking your audience to believe in you, your team, your company or your product every time you stand up…
Seven Part Personal Branding Series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test Choosing a niche is the first step towards developing any brand. For public speakers, a niche sets out your area…
Seven Part Personal Branding Series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test Differentiation is possibly the most important aspect of brand creation, because it is intrinsic to forming a memorable brand. If…
Seven Part Personal Branding Series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test When a new product is being developed, a lot of time and money is spent on branding – designing it…
Seven Part Personal Branding Series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test You’ve probably heard of ‘coat-tail marketing’. In the blogging world, it’s the idea of associating your small blog with a…
Seven Part Personal Branding Series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test There are four aspects which work together to form any brand image. They are: niche, differentiation, branding and affiliation. Today’s…
Seven Part Personal Branding Series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test So far in this series, we’ve discussed why personal branding is so important for professionals, whether you stand up to…
On Tuesday evening, I experienced two firsts: I went to the Apple store on Oxford Road (enormous, trendy and grand), and I saw the brilliant Garr Reynolds speak. If you’re not familiar, Garr is the author of the ‘Presentation Zen’ books – a must read for anyone who ever makes slides, writes speeches, or presents…