I work with some great speakers in my day to day existence. People who lead businesses and do great things, and the last thing they need from me is coaching on the ‘how’ to deliver a relevant, focused message. They know how. They tend to use me as a source of stories, anecdotes, facts and…
It made me laugh out loud. In a profession where certainty is so rare, here’s a case where a marketing text message saved hundreds of innocent, Russian lives on New Year’s Eve 2011. Give the marketing guy a medal please Mr Putin. Black Widow attempted New Year Moscow attack but blew herself up by mistake…
The patients from the Thatcher Memorial home for incurable pedants are occasionally allowed out under supervision I’m a proud member of the UK Speechwriter’s Guild. The purpose of The Guild is to: Sell English language speech-writing skills in Britain and across the world. Bring together political and business leaders to improve their communication skills and exchange ideas….
We all know that there’s a right way to speak in public, when we’re singing for our supper – As professional speakers we’re taught to use: The right language for our different audiences Words that are not too long- nor too complex Jargon thoughtfully Latin seldom The ‘F ‘ word carefully Clichés never All so very good, and very…
One of the key skills in developing ‘Flair‘ as a speechwriter and presenter, is learning to use the ‘tricks of the trades’ from all branches of the performing arts. Poetry, drama, creative writing, music and songwriting all offer useful lessons, for even the most experienced of us. Adding flair requires that you do 3 things…
As a presenter, you’re always trying to do something to the audiences that you meet. Explain the new product, sell the benefits, clarify, motivate, inspire and convince being but a few of the more common ambitions. It’s just that often it’s at an unconscious level, and so it’s out of our awareness. Poor presenters are very often ‘trying‘ to do one…