I’ve got a friend called Quentin. He’s an actor and a good one too with a long track record of theatre, stage & screen roles behind him. Actors can sometimes be a bit full of themselves but not Quenty, he’s a no-nonsense kind of bloke and when he says something to me with that special look…
When you’re pretty good at something it can be easy to get into a comfortable spot and stay there. It happens to me about once a week, when I’m sitting there thinking, ‘That went rather well. God I’m good…’ and for those 15 seconds of warmth and complacency, all is rather nice with the world….
Conferences are hard work and can be sometimes a little soul destroying. Get the delegate list, identify your targets, book meetings, prepare for 2 days of squalid drudgery that comes to nought when you walk into the conference centre and decide that anything would be better than this and book into the spa for 2…
I know that sales people see marketeers as floppy-haired tossers, more interested in their clothes and teeth than selling, but even the most cynical salesperson would, on a good day have to say that when you’ve got a marketing director who’s conneceted to her front-line sales people, it’s bloody marvellous. So the question is valid….
As a professional, perhaps with a valuable technical expertise, the chances are that you are going to use conferences as a marketing tool to convey to the market that you are innovative, approachable and available for hire. If you are going to a conference then, get a speaking slot. You won’t get one if you…
Philip Larkin, late, lonely, lovely English poet, wrote a short and bitter little thing that leads us into why so much rubbish is spouted to us by people who really should know better. ‘This be the Verse’… They F*** you up your Mum and Dad’ They do not mean to but they do, They fill you…
What is Prezi? In a nutshell, Prezi is a Flash-based presentation system that allows users to create incredibly dynamic presentations. Presentations where you can zoom in and out across a large area (no slides), create motion paths, embed images and video and do things that previously needed a pretty competent Flash developer and a whole…
Use Alliteration: Alliteration is the deliberate arrangement of words with the same letters and sounds at their start for explosive effect. Alliteration is a trick of the spoken word. A technique that is very popular with tabloid newspaper editors, TV presenters and poets… Examples: Magazine articles: “Science has Spoiled my Supper”, “Too Much Talent in…
Metaphor is a fundamental tool of the English language. Without it, meaning would suffer because we would be left with flat description not vivid pictures in words. A metaphor makes a link between previously unlinked things. This linking can add meaning, and depth to our understanding of the world. When Mrs Thatcher, the UK’s formidable…