I am assuming that most people reading this post write frequently, and write well. However, it is worth going back to basics from time to time to consider not just what we write, but how we write it. Whether you are writing for presentations, hand-outs, blog posts or any information sharing documents, it’s a waste of…
The purpose of all advertising and marketing is to sell some idea. Be it, “I need that product”; “I want that product”; or “That product will make me feel good”. To be successful, the advert has to persuade the audience to believe the idea. The purpose of most presentations is also to sell some idea….
Nine times out of ten, your audience will be made up mostly of your peers. Even if you’re presenting to young, uneducated or mixed audiences, they’ll probably be somewhat as intelligent as you. Treating them as such will make them like and listen to you. Leave Things Unsaid There’s no hard and fast rule to…
I love geeks but sometimes they don’t seem to love me. I’m not stupid but I’m often made to feel that way when I hear brilliant engineers, scientists and systems analysts ‘trying’ to explain what they do. It’s a crying shame really, because my starting position is admiration of expertise and excitement of the possibilities…
5 Steps to Conquer ‘Death by PowerPoint’ by Eric Bergman is aimed at eradicating the boring, text filled corporate presentations – which we’ve all experienced. It’s a great read, and I’d definitely recommend it. Who is it for? The book is written for corporate presenters. It will be useful to anybody who has to give…
Following is the final post in this series by Ian Griffin, where he shares four approaches to sharing information with an audience. Today we tackle the big one: storytelling. Having considered how executives fail because they attempt to cover too much information in an unclear manner, let’s conclude this series on speaking to inform with…
Ian Griffin shares great advice on writing and giving speeches on his blog, as well as LinkedIn. Having enjoyed his work for many years, I invited him to share some of his wisdom with you. The following four posts provide some great insight into practical ways of informing your audience, without boring them to tears…
Here’s the second of four posts by Ian Griffin. If you missed the first, he’s been discussing the different approaches we can take to share information with our audiences. Click here to read from the beginning. As I outlined in the first part of this series, there are four main ways of speaking to inform….
This is the third installment of Ian Griffin’s four part series helping you to inform your audience without boring them. Read the series from the start. Having considered the two categories of presentations where minimal information is provided, let’s now move to consider what happens when there is more information to include. Ideally, this should…