Our Fit, Focus & Flair model gives us and our clients a shortcut for developing some of the best presentations you’ve ever seen. Fit is all about making sure the things which you’re going to say are relevant, appropriate and tailored for your audience. The benefits of Fit A guy called Josh came to…
Our model for creating the best presentations your audience has ever seen is called Fit, Focus and Flair. Focus is what helps you to deliver a streamlined presentation that your audience can sum up in one word, and act or reflect upon for the following days and weeks. The benefits of Focus There’s been…
You may have good content, your message may be insightful or helpful, but you must deliver it in the right way if you want to give your audience an ‘ah ha!’ moment, get them to talk, Tweet or think about what you said, or at the very least make sure they stay awake and alert…
Fit Your presentation should be built with the needs of your audience at the front of your mind and in all of your preparations you should look to answer the following questions: What do they want/need to know? What don’t they want/need to know? How can you find out before you start to prepare? Focus…
I was reading a blog post the other day. It was actually about overcoming marketing challenges (although that isn’t really the point – stay with me guys…). In the good old days ‘content marketing’ (and many other jobs we now have) didn’t even exist. Nowadays the competition for your audience’s attention is enormous and, while producing…
I was working with some brilliant Grads at a global investment bank last week. Paolo was as handsome, charismatic and imposing a 22 year old as you’re ever likely to meet. He was a technically skilled speaker- He had a point, he wrote clear text for speech, his articulation in English was excellent, he looked confident, but…
There are many things you can do when you’re working hard to connect with an audience. To do more than just speak to them; to engage their hearts, feelings and hopes. Being interesting is one of the most special skills you can develop. What is interesting to an audience? Obviously relevance comes first. Your audiences, of…
To many it wouldn’t seem like a compliment but actually it is. If you follow the basic design principles that are commonly referred to as CRAP you can’t really go wrong (and what applies to presentations is equally relevant to any other form of visual). C ontrast Make elements different (by clever use of fonts…
Can visual design be learned? That was the question posed on Quora recently and while not wanting to downplay the huge talent of so many good designers, it’s fair to say that design skills are something that many ‘non-designers’ have the ability to improve. Like any other skill it needs thinking, learning and practising. If…