That was the question posed on Quora recently and while not wanting to downplay the huge talent of so many good designers, it’s fair to say that design skills are something that many ‘non-designers’ have the ability to improve. Like any other skill it needs thinking, learning and practising. If you’re interested in designing you’re part way there.
This response from Colm Tuite to the question is a perfect mini tutorial for those who are looking for good tips on how to make their visual aids stand out from the crowd. He demonstrates perfectly the point that good design is about keeping it simple so your audience can remember it. Even those who think they have no innate talent will be surprised how good their slides will look if they follow these simple rules: