Journalists tend to be a pompous bunch when it comes to language and ‘corporate speak’. They seldom do anything that entails real responsibility, are often the most scathing when they suspect evasion and artful vaguery in others. Add the fact that journalists never have to deal with the cynicism and venality of other journalists –…
Further to the post earlier this week on the language you must use if you want people to think you’re a bit of a knob or a management consultant (I know!), here’s a much more comprehensive list of ‘things you should never say if you want people to- listen to you. Sleep with you…’ The…
The best presenters have a flexible vocabulary that allows them to ‘fit’ the message in terms of level, language and tone to the audience in front of them. Poor speakers tend to choose jargon, cliches and terms from the word bag marked- ‘corporate tosser’. (Jerk for our US readers).