Connecting with the audience

Learn the language of the corporate jerk

The best presenters have a flexible vocabulary that allows them to ‘fit’ the message in terms of level, language and tone to the audience in front of them. Poor speakers tend to choose jargon, cliches and terms from the word bag marked- ‘corporate tosser’. (Jerk for our US readers).

Harvard taught him all he needed to know about corporate life...

Our choice of words when we’re presenting, says a lot about us as people.  The best presenters have a flexible vocabulary that allows them to ‘fit’ the message in terms of level, language and tone to the audience in front of them.

Poor speakers tend to choose jargon, cliches and terms from the word bag marked- ‘corporate tosser’. (Jerk for our US readers). Really poor speakers talk like that at home too. ‘Yes darling, I’m satisfied that your approval rating with the neighbours is rising…’

Here’s a great post from the chaps at ‘Business Insider’ – nope never heard of it either- The Ten Most Annoying Management Terms Of 2011.That we should note.

I particularly loved the ‘weaponise…’ bit. Love the image of a sweaty, fat bloke from Arkansas, rallying the ‘troops’ with the language of the ‘war on terror’.

Here’s last year’s list from the UK for balance and also what our audiences think when we talk such crap.

[box type=”bio”] Also visit Mark Biwwa’s website for pithy thoughts along the same lines. It’s great.[/box]

Jim Harvey

Jim Harvey

Managing Director at The Message Business
Jim is the MD of The Message Business, a company which helps FTSE 100 companies to sell themselves, and their products better. Speech writer, Prezi trainer and designer, coach and consultant, Jim also finds time to be a proud father and husband.
Jim Harvey
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  1. Pingback: Speak like a management consultant / complete knob | Jim Harvey- Public Speaking Blog

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