concrete over abstract

Fit Focus Flair | Presentation Content

Lesson 1: Adding flair to your presentation – remove abstract language
ByJim Harvey October 15, 2009March 27, 2019

A noun, as you know, is a word that describes a thing. An object, a town, a cat, a condition. An abstract noun is a word that describes a thing that has no physical reality. Abstract nouns can describe feelings, qualities, ideas and thoughts. Abstract nouns can describe feelings such as helplessness and sorrow; qualities like…

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Business Development | Confidence

Concrete is always good- or how to avoid boring your friends and clients when talking about what you do
ByJim Harvey October 9, 2009March 27, 2019

When you’re trying to explain what you do to other people whether in conversation, through the written word or as part of a proposal, remember that ‘concrete is always good’. I’m not talking about the noxious mix of cement, sand and lime used in building, obviously, but it’s a useful metaphor as it’s an almost…

Read More Concrete is always good- or how to avoid boring your friends and clients when talking about what you do