It’s a question I’m often asked by clients- The honest answer is, obviously, ‘It depends on who’s in the audience’ but in reality you have to choose an influencing strategy before you start to prepare your pitch. Most people only have one approach, and use it without thinking, and some people know a few strategies, but are…
You’re going to look around a house that you’re thinking of buying. It’s a a Saturday morning. You’re making a commitment. You’ve given up 2 hours of your valuable time, and you’ve left the kids with Grandma. The details of the property looked good enough, the price seemed right, and the sun is shining as…
PowerPoint slides, bullets, data, Waffle, jargon, handouts (paper), Anecdotes with no punchline, Or point to help you underline. Music, graphics, sound effects, That simply, don’t support the text. Images that make no sense, Or patronise the audience. Graphs and charts of pie or venn, The thoughts of Chairman Mao or Zen, Buddhists when your thoughts…
I started flicking through the book and read a few parts of it and I was overtaken by an awful sense of dread. A light went out forever for me, and it’s all Cliff’s fault. Beyond Bullet Points (BBP) is a REALLY GOOD BOOK. In my mind, it was me who was going to write…