Creating your visual aids

What is presentation clutter? In verse form here it is!

PowerPoint slides, bullets, data,

Waffle, jargon, handouts (paper),

Anecdotes with no punchline,

Or point to help you underline.

Music, graphics, sound effects,

That simply, don’t support the text.

Images that make no sense,

Or patronise the audience.

Graphs and charts of pie or venn,

The thoughts of Chairman Mao or Zen,

Buddhists when your thoughts would do,

And clear conclusions reasoned to.

So in short, a simple story,

Beginning, middle, end no more,

All key messages pointed out,

With evidence that leaves no doubt,

You’ve thought things through from every side,

So all we do is just decide,

A yes / no / maybe decision,

Not ‘we don’t understand’- Derision.

Jim Harvey

Jim Harvey

Managing Director at The Message Business
Jim is the MD of The Message Business, a company which helps FTSE 100 companies to sell themselves, and their products better. Speech writer, Prezi trainer and designer, coach and consultant, Jim also finds time to be a proud father and husband.
Jim Harvey


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