Value….
Growth is impossible without selling; understanding your value is the first step; communicating your value is the second step and delivering your value is the 3rd step.
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When passion boils over- why the ‘p’ word is irrelevant for most speakers
Further to my previous posts on the irrelevance of passion for most corporate speakers, here’s a man who is on the very edge of insanity (Where passion without empathy, balance and distance, leads). The speaker seems so full of emotion- anger and indignation mostly- that it’s affecting his ability to think, speak and connect with the unseen…
FT Guide to Business Networking- Heather Townsend- Book Review
In summary- The book’s great buy it now.
Here’s another book that I’d like to have written. I’d put ‘The FT Guide to Business Networking’ by Heather Townsend alongside the irritatingly comprehensive ‘Beyond Bullet Points’ by Cliff Atkinson- Reviewed here, in the ‘Oh my God, there really are people as structured, efficient, and focused as this, surely I could learn something from them…’ part of my library.
Be better understood- Speaking in English to an international audience
In my 20 years of speechwriting, coaching and conference presenting, I’ve noticed that, ironically, it’ s most often native English speakers who are most difficult for international audiences to understand. The reasons are simple. They tend to speak in their vernacular. They use slang and jargon not taught in ‘school’. They use over complex language,…
The Trust Ladder
(Updated 17 October 2009) Selling anything requires trust, you need to trust the brand, the salesman or (preferably) both. Why do you buy stuff? This is a digression from the focus of selling professional service but bear with me, when did you last buy a car? Who did you trust, the brand or the car…
A singularly inappropriate Christmas greeting-
Oh dear, It’s really hard to get this right isn’t it? Yorkshire Building Society creates cards with 6 female employees baking and it gets labelled ‘sexist’. Some businesses don’t do cards but do do cash to charity (The Co-op). And Deutsche Bank just sends out a snow-covered sales pitch about how well their investments have…
David Ogilvy- Confessions of an Ad Man
Holiday reading, staying in a friend’s lovely home in the green mountains north of Barcelona, Spain, I’d finished the crappy novel and trashy magazines I’d bought at the airport on the way out. What next for my idle mind while the kids were splashing in the pool? I was ‘mooching’ in the library, and I…