Value….
Growth is impossible without selling; understanding your value is the first step; communicating your value is the second step and delivering your value is the 3rd step.
Growth is impossible without selling; understanding your value is the first step; communicating your value is the second step and delivering your value is the 3rd step.
I speak fluent french (mum was a french & spanish teacher). I lived in the South of France for a few months after university and I’m proud of my skill and accent, so when I’m in France and I speak in french to a frenchman (and it’s almost always a frenchman) I’m a little pissed off…
Imagine the scene. You’ve spent days preparing a major presentation to a new client, and you’re coming to the end of the pitch. You’ve moved from what they need, to what you can do for them, how you will proceed, the costs carefully explained in context of the results to be delivered. Now is…
Seven Part Personal Branding Series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test There are four aspects which work together to form any brand image. They are: niche, differentiation, branding and affiliation. Today’s…
Here’s a fascinating link from Natasja Giezen, ex-colleague of mine. Interesting that Networking is one of the 5 key qualities of innovators mentioned. Though it’s not surprising is it when you look at the other 4? Natasja’s tumblr — Thought You Should See This: The Five Qualities of the Consummate Innovator. Networking is one of…
Here’s a great article from Ian Brodie on how to drive your business development through your website- A must read for all of us who think that “build it and they will come” is a just a cheesy line from a Kevin Costner movie, not a credible web-based business development strategy. We did, they didn’t……
It’s a scene that happens so often. You’re chatting and having a lovely time at a work event. The someone asks you what you do. What do you do? There are, broadly, 3 options available- Start talking about you and notice that after 45 seconds your questioner has glazed over and moved into ‘I’ll keep…