Clare is one of those consultants who could (if only she sat where I sit) see that she has all of the...
It made me laugh out loud. In a profession where certainty is so rare, here’s a case where a marketing text message...
So what's the point of presenting anything? To make it more likely that they'll remember a relevant, tiny fraction of the message...
how Google, Amazon, Twitter, BBC, Facebook, Tumblr and a few others looked when they started out. Web originals. What struck me is...
Jan Schultink makes a valuable point very simply when he shows us how to make an endless listing of our products into...
Lovely post from Rhett Laubach at ‘Authencicity Rules’ on ways to ‘build a bridge’ between a speaker and an audience. Authenticity Rules: Top...
If you want a great example of how to create interesting and relevant ‘keynotes’ from the unlikely combination of sources as varied...
I’ve been working in Barcelona again this week, with a global pharmaceutical company, and here’s a small, but significant lesson I learned...
This was going to be a reasoned summary of all of the latest thinking on retention & memory, to help presenters get...
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