Personal Impact

Thumbnail image for Choosing a colour scheme for your visual aids

Choosing a colour scheme for your visual aids

May 16, 2013

In our series on Personal Branding we explained that the way you and your slides look contributes to your audience’s impression of you.  Creating a ‘look’ is a great way to give yourself a recognisable brand, and with the resources available online, it is actually easier than you might think. Even if you don’t naturally […]

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Speaker Branding: Use All of the Senses

January 25, 2013

The following is a guest post from Kathy Brunner. Kathy helped us to have a great discussion of  person branding on LinkedIn recently, where public speakers were discussing our series on Personal Branding. We invited Kathy to share her great ideas on personal branding with you. Did you ever think of branding as a sensory […]

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The Importance of Personal Branding

December 12, 2012

Seven part personal branding series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test You’re asking your audience to believe in you, your team, your company or your product every time you stand up […]

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Thumbnail image for Personal Branding for Public Speakers – Niche

Personal Branding for Public Speakers – Niche

December 12, 2012

Seven Part Personal Branding Series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test Choosing a niche is the first step towards developing any brand. For public speakers, a niche sets out your area […]

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Personal Branding for Public Speakers – Differentiation

December 12, 2012

Seven Part Personal Branding Series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test Differentiation is possibly the most important aspect of brand creation, because it is intrinsic to forming a memorable brand. If […]

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Thumbnail image for Personal Branding for Public Speakers – Branding

Personal Branding for Public Speakers – Branding

December 12, 2012

Seven Part Personal Branding Series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test When a new product is being developed, a lot of time and money is spent on branding – designing it […]

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Thumbnail image for Personal Branding for Public Speakers – Affiliation

Personal Branding for Public Speakers – Affiliation

December 12, 2012

Seven Part Personal Branding Series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test You’ve probably heard of ‘coat-tail marketing’. In the blogging world, it’s the idea of associating your small blog with a […]

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Thumbnail image for A Personal Branding Case Study: Garr Reynolds

A Personal Branding Case Study: Garr Reynolds

December 12, 2012

Seven Part Personal Branding Series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test There are four aspects which work together to form any brand image. They are: niche, differentiation, branding and affiliation. Today’s […]

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Thumbnail image for Personal Branding – The Litmus Test

Personal Branding – The Litmus Test

December 12, 2012

Seven Part Personal Branding Series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test So far in this series, we’ve discussed why personal branding is so important for professionals, whether you stand up to […]

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Garr Reynolds on Stories, Videos and Keynote

November 14, 2012

On Tuesday evening, I experienced two firsts: I went to the Apple store on Oxford Road (enormous, trendy and grand), and I saw the brilliant Garr Reynolds speak. If you’re not familiar, Garr is the author of the ‘Presentation Zen’ books – a must read for anyone who ever makes slides, writes speeches, or presents […]

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Andrew Mitchell- A charisma case study

September 25, 2012

Andrew Mitchell is in big trouble. He’s the recently promoted, multi-millionaire, son of a Politician, well-connected, minister. He’s in trouble for getting into some kind of contra-temps with a policeman. Did he or didn’t he call him ‘a pleb’, a ‘fucking moron’ and a few other things too?  Well it seems like he did. With […]

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Are you a charismatic presenter?

July 13, 2012

Charisma is one of those words that causes confusion. From its roots as an, apparently, God-given gift, to its modern application to pop stars and TV celebrities, it’s confusing and difficult to define. Well I’m determined to define it and turn it into a measurable, trainable, concrete human competence.  I’ve spent most of my professional […]

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