Hypnotists and comedians know that people hypnotise and amuse themselves. A hypnotist’s job is to get the subject to use her own...
In the ” Dictionary of Plain English”, the editor A.G. Fowler says… “Hackneyed phrases become hackneyed because they are useful in the...
Abstractions distance the audience from you as a speaker, they make it harder for you to connect your ideas with their lives....
We’ve all heard the numbers- 7% of your meaning is contained in the words you say; 35% in the vocal delivery and...
A noun, as you know, is a word that describes a thing. An object, a town, a cat, a condition. An abstract noun...
If you have something controversial to say it is often a good idea to put the words in someone else’s mouth. If...
Everybody knows that stories have structure. They start with ‘Once upon a time….’ and end with ‘happily ever after.’ And in between...
Tony Blair, then the UK Prime Minister, went to speak to the formidable ladies of the Women’s Institute (WI) in June 2000....
In the last 3 months we’ve been trying something a bit different in our campaigning for new business- we decided to follow...
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