Fit Focus Flair

93% of the message is complete twaddle. The truth is much better

We’ve all heard the numbers- 7% of your meaning is contained in the words you say; 35% in the vocal delivery and the rest (I can’t be bothered to do the sums), is body language… Well folks it seems like even the guy who did the study thinks it’s not true.  Dr Albert Meherabian did the work back in the 60’s, with a very specififc focus- Read here if you’re interested

So if these numbers are so limited as a piece of research, why do we trainers use them so much?  Is it to give us credibility?  To add proof to the value of what we do?  Who knows, but the thing to remember for presenters is that your power as a speaker is a fragile combination of –

  1. You and how enthusiastic, confident, open and credible you are
  2. The quality of your story and the logic in the path you take through your topic
  3. The audience you’re facing and how you deal with what they bring into the room

The great thing about brilliance is that it’s derived differently for each one of us, and we can all be brilliant (or rubbish) in different ways, for different reasons, on different days.

The most moving speech I’ve ever heard was given by a very nervous 19 year old girl, with terrible diction, in halting prose with no visual aids, in a terrible room, at a wedding.  It was the bride’s daughter saying how much she appreciated what she’d done for her since she, her sister and her mum had been abandoned by her father 20  years before.  It’s the only time I’ve ever cried at a wedding.

Why was it so powerful?  Because she was telling the heartfelt truth.

This is a part of my Fit, Focus & Flair model. To be great, a presentation must be a perfect FIT for the situation; the content must have complete FOCUS on it’s purpose and message; and it must have enough FLAIR to stand out on the day, and in our memories. Learn more about developing your Fit, Focus and Flair.

Jim Harvey

Jim Harvey

Managing Director at The Message Business
Jim is the MD of The Message Business, a company which helps FTSE 100 companies to sell themselves, and their products better. Speech writer, Prezi trainer and designer, coach and consultant, Jim also finds time to be a proud father and husband.
Jim Harvey
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  1. Pingback: 3 Fatal Diseases for the Corporate Presenter- How sick are you?

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