Over the life span of our career, we are often asked to give a speech. Whether it’s around a board room table, or on a stage with hundreds in the audience, it’s a thrill for many. It’s what I’ve done for the past 20 years, but it can be hard to get started. What should you speak about, what should you charge, when should you charge, who can help? So many questions for the would-be paid speaker. It’s a great way to make a living and if you’re thinking of it, I’d recommend Jane Atkison. I wish I’d met her 20 years ago. Here’s what she thinks.
Getting paid to speak is, well, something that seems ridiculous (especially to our parents, who don’t quite get it) but if you pull it off, can be fantastic! Here are a few ideas to get the ball rolling in the direction of getting paid:
Step 1 – Determine Expertise
The ideal way to delve into the world of professional speaking is to have an expertise, one that people will pay to learn about. A great question to ask yourself is “what do I know, that people want/need to hear?” Or “what have I done well – and excelled at – over and over in my career?”
Let’s use the example of leadership – since many executives have advanced knowledge in this area.
Step 2 – Pick a Lane
Now that we know we’re going to specialize in a leadership topic – what is our “spin” on leadership that would be considered unique? What skills or strategies do we possess that others might find value in adopting?
Once we narrow this idea – we need to label it. Perhaps it’s something like “Leading with Influence” or from a balance perspective ” The Rejuvenated Leader”. This will later become our brand.
Step 3 – Develop the Formula
Imagine you are giving a keynote to a group of leaders about your unique strategy. The formula might be the top 3 things that you need to tell them about becoming rejuvenated as a leader. Or about avoiding burnout.
Think about what they must know in order to create balance in their lives. Once you have your 3 points, then it becomes easier to wrap them in stories and deliver a compelling, and focused message.
Although there is much more to it, taking action on Steps 1 through 3 will get you started on your way to become a paid pro in the speaking industry.
See you soon Wealthy Speakers!
Jane Atkinson is the author of The Wealthy Speaker 2.0 (available in eBook form for purchasers outside North America). She is a business coach and consultant to professional speakers – helping them to position, brand and catapult their careers. For more information, go to www.speakerlauncher.com*