generating interest

Thumbnail image for One text message saves hundreds of lives- Marketing as a force for good

One text message saves hundreds of lives- Marketing as a force for good

January 19, 2012

It made me laugh out loud. In a profession where certainty is so rare, here’s a case where a marketing text message saved hundreds of innocent, Russian lives on New Year’s Eve 2011. Give the marketing guy a medal please Mr Putin. Black Widow attempted New Year Moscow attack but blew herself up by mistake […]

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What will your audience remember?

September 28, 2011

So what’s the point of presenting anything? To make it more likely that they’ll remember a relevant, tiny fraction of the message we shared, to their benefit. By using all of our skills to make it impossible to them to forget.

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Twitter as a baby- How the mega web brands looked way back when

September 19, 2011

how Google, Amazon, Twitter, BBC, Facebook, Tumblr and a few others looked when they started out. Web originals. What struck me is how good the original ideas were and how little they’ve changed since. The exception being Twitter’s hideous logo compared to its marvellous visual presence now.

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Never present the catalogue- Product presentations and catalogues are not the same thing

September 4, 2011

Jan Schultink makes a valuable point very simply when he shows us how to make an endless listing of our products into a relevant, logical introduction for our customers’ benefit. In short, put the poor customer first in your thinking. Give them some background to help them understand you and your products, then ‘share’ a […]

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How to Engage Any Presentation Audience

September 4, 2011

Lovely post from  Rhett Laubach at ‘Authencicity Rules’ on ways to ‘build a bridge’ between a speaker and an audience. Authenticity Rules: Top 6 Tools to Engage Literally Any Audience. How to ‘get the audience involved’ is worth a category on its own in any blog, and is the second most asked question on presentation skills […]

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Malcolm Gladwell- Storyteller par excellence

August 28, 2011

If you want a great example of how to create interesting and relevant ‘keynotes’ from the unlikely combination of sources as varied as sport, psychology, pharmacology, dog training, infomercials, gynaecology and business- among many others, look no further than here-  Malcolm Gladwell’s blog. gladwell dot com – malcolm gladwell, blink, tipping point and new yorker […]

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Motivating Geeks- a Lesson for us all

May 6, 2011

I’ve been working in Barcelona again this week, with a global pharmaceutical company, and here’s a small, but significant lesson I learned from Xavi, an IT Director about finding the right ‘hook’ for a speech to his IT colleagues. We were talking about understanding our audience before we start to create our message,- ‘Fit‘ as […]

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Retention & Memory Data- who cares?

January 23, 2011

This was going to be a reasoned summary of all of the latest thinking on retention & memory, to help presenters get their audiences to remember what they’ve spent ages preparing to tell them.  But it’s now something different.  Why?  Because I began to wonder, yet again… Why it is that when I’ve read Macbeth […]

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Making a proposal to interest groups that unites rather than divides

January 13, 2011

It happens a lot doesn’t it? We have a proposal to present to a group of clients, and we know that the assorted senior people from the same firm, don’t agree on how to proceed, but we have our plan and we have to present it. Our success depends on our ability to find favour […]

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The job of a consultant- In its simplest terms

January 9, 2011

We’re restoring our house.  A beautiful, but bedraggled victorian place, in Oundle, UK. The previous owner lived here for thirty years and spent virtually nothing on maintenance. Unfortunately he was  a DIY enthusiast and had very little skill.  We bought the house for its potential and saw past the tacked-up, bodged and home-made titivations that […]

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Max Atkinson's blog- bloody brilliant and fanatically detailed

January 4, 2011

I first read his book, ‘Our masters’ voices‘ when I was 22.  If I’m honest, lots of it was beyond me then.  But like great poetry, that you like the sound of, but don’t really ‘get’,  I persevered, and learned more at each reading; as I matured and gained experience. At 22 years old, I […]

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When the presentation doesn’t matter- England crash out in the first round of a World Cup- Again!

December 3, 2010

England was  humiliated yesterday.  Not by its football (soccer) team, or football ‘fans’,  for once, but at the FIFA held unveiling of the countries chosen to host the football  world cups for 2018 and 2022. England pulled out all of the ‘big guns’ to help.  The shiny new Prime Minister, a squeaky clean sporting royal in the perfect […]

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