personal branding

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The Importance of Personal Branding

December 12, 2012

Seven part personal branding series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test You’re asking your audience to believe in you, your team, your company or your product every time you stand up […]

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Personal Branding for Public Speakers – Niche

December 12, 2012

Seven Part Personal Branding Series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test Choosing a niche is the first step towards developing any brand. For public speakers, a niche sets out your area […]

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Personal Branding for Public Speakers – Differentiation

December 12, 2012

Seven Part Personal Branding Series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test Differentiation is possibly the most important aspect of brand creation, because it is intrinsic to forming a memorable brand. If […]

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Personal Branding for Public Speakers – Branding

December 12, 2012

Seven Part Personal Branding Series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test When a new product is being developed, a lot of time and money is spent on branding – designing it […]

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Thumbnail image for Personal Branding for Public Speakers – Affiliation

Personal Branding for Public Speakers – Affiliation

December 12, 2012

Seven Part Personal Branding Series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test You’ve probably heard of ‘coat-tail marketing’. In the blogging world, it’s the idea of associating your small blog with a […]

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Thumbnail image for A Personal Branding Case Study: Garr Reynolds

A Personal Branding Case Study: Garr Reynolds

December 12, 2012

Seven Part Personal Branding Series: The Importance of Branding Personal Brand Building: Niche Personal Brand Building: Differentiation Personal Brand Building: Branding Personal Brand Building: Affiliation Personal Branding Case Study: Garr Reynolds Personal Branding Litmus Test There are four aspects which work together to form any brand image. They are: niche, differentiation, branding and affiliation. Today’s […]

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Elevator Pitch? Hopeless! Try a 3 second tease instead

February 21, 2012

I’ve talked a few times about ‘elevator pitches’ before, and as so often happens, we like the idea of having an interesting, short, enticing pitch for all seasons but we don’t ever get round to creating one. Do we? It’s useful for that moment when someone asks us what we do for a living, and […]

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