All posts tagged "Personal Branding"

• Case studies

  Garr Reynolds on Stories, Videos and Keynote

  On Tuesday evening, I experienced two firsts: I went to the Apple store on Oxford Road (enormous, trendy and grand), and I...

• First Impressions

  Elevator Pitch? Hopeless! Try a 3 second tease instead

  I’ve talked a few times about ‘elevator pitches’ before, and as so often happens, we like the idea of having an interesting,...

• 1.2K

  Personal Branding

  Your Personal Brand

  A ‘brand’ is a set of promises that a Company or product makes about itself in the minds of a potential buyer. ...

• Personal Branding

  What is the best marketing tool?

  I know that sales people see marketeers as floppy-haired tossers, more interested in their clothes and teeth than selling, but even the...

• Fit Focus Flair

  Once you’re focused, find a way to stand out from the crowd

  So you’ve identified what it is that you do brilliantly, or at least well enough to offer you real specialist status in...