Fit Focus Flair

Once you’re focused, find a way to stand out from the crowd

So you’ve identified what it is that you do brilliantly, or at least well enough to offer you real specialist status in your potential customers’ eyes. This is not as difficult as it seems. One of my specialist areas of work is presentation skills and nearly everyone who has ever got up to speak to anyone thinks they can run a presentation skills course. It’s a really competitive and commoditised area unless you have something that sets you apart. What I did was to think for myself about the challenge of bringing something new to the field.

So, over time I developed my own approach, with my own materials and methods and tested them out with clients and colleagues and they liked what I’d done and “Fit, Focus and Flair” (http://www.allcow.com/) became my Unique Selling Point. Nobody does presentation skills like me. It doesn’t mean that I’m better than everyone, because there are some great people out there doing what I do. I just do things differently. Clients may choose to work with someone else, but they’ll remember me. That’s what differentiation is. It gives you an edge so that when a client thinks “How is this person different to the 234 other people offering the same thing?” you have something interesting and persuasive to say.

This is a part of my Fit, Focus & Flair model. To be great, a presentation must be a perfect FIT for the situation; the content must have complete FOCUS on it’s purpose and message; and it must have enough FLAIR to stand out on the day, and in our memories. Learn more about developing your Fit, Focus and Flair.

Jim Harvey

Jim Harvey

Managing Director at The Message Business
Jim is the MD of The Message Business, a company which helps FTSE 100 companies to sell themselves, and their products better. Speech writer, Prezi trainer and designer, coach and consultant, Jim also finds time to be a proud father and husband.
Jim Harvey
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

*

To Top