He’s a great guy, Rodrigo. He’s a senior exec in a very successful European company. We’ve worked with him for a couple of...
It’s a really good question for presenters. Every slide, every story, every image, every point. Ask yourself ‘So what?’ because it will...
Yes it is, it really is…. Selling professional services is different to selling ‘stuff’. You are selling an intangible, a relationship, trust....
(Updated 17 October 2009) Selling anything requires trust, you need to trust the brand, the salesman or (preferably) both. Why do you...
In the last 3 months we’ve been trying something a bit different in our campaigning for new business- we decided to follow...
There’s a gene missing in many professionals who have spent years building their skills. That gene is the “telling anyone who’ll listen...
We’ve just been told it’s the end of the ‘nice’ decade and the business of business is about to get tougher, much...
On the occasions that you really don’t have time to prepare properly, you might like to start by asking the people in...
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