It’s a really good question for presenters. Every slide, every story, every image, every point. Ask yourself ‘So what?’ because it will lead you to shorter, more focused and more powerful messages.
And it’s worth reminding ourselves that it’s always the question that the audience will be asking themselves at some stage during your speech. The more senior and stressed the audience, the quicker they’ll tend to ask the question.
- We’re the global leader in widgets- So what?
- We’ve got the best people? – So what?
- We’ve got Bobbbit technology underpinning our systems- So?
- We’ve got offices in 132 countries?- And?
- We work with 92 of the FTSE 350 firms? Look I’m really busy, what’s your point….?
These things are only worth mentioning if they do something for the audience. If they’re relevant today, in the room for Bob, Alix and Raj. Great presenters get into the habit of asking themselves the question before they present; and answering it for the audience as they speak-
We’re the world leader in widgets and in your position as the world’s best manufacturer of widget floggers we believe that we can help you to cut the costs of your product by 5% year on year if you’ll allow us to help you.
This is a part of my Fit, Focus & Flair model. To be great, a presentation must be a perfect FIT for the situation; the content must have complete FOCUS on it’s purpose and message; and it must have enough FLAIR to stand out on the day, and in our memories. Learn more about developing your Fit, Focus and Flair.
