10 Top Tips

10 Tips for …. Building a Strong Story for your Presentation

gonewiththewindstoryboardThe story is the thing – understand that you’ve got a strong message and everything else will follow. So many business presentations have little or poor story structure. Here are a few ideas that will help you to make your points interesting and memorable for every crowd you see.


Put yourself in your audience’s shoes and ask ‘if I were them what would be interesting, useful and relevant to know and understand about this subject?’


Brainstorm everything you could say on the subject onto a single piece of paper.


Consult with key members of the audience about what it is they want to know, don’t want to know. Then decide what you absolutely have to tell them.


Go back to your brainstorm and highlight those things that now will feature in your presentation and write your presentation objectives- In this presentation I will show X, Y and Z, and explain how we came to this decision. Then I will tell them exactly what I think they need to do and by when, to make the most of their investment.


Build the 3 act storyboard- Learn from Shakespeare and the world’s greatest storytellers. Lay out your story Act by act and keep on grinding until there’s a real rational, logical path through the presentation.


Create a storyboard that tells the story with key scenes & content from each part.


Create the visuals to support the storyboard.


Add a high impact prologue (introduction) and epilogue (conclusion).


Build your ‘script’ through rehearsal and repetition out loud rather than writing it out.


Write your script to the level you require (bullet points are best but in some very important or sensitive presentations you have to be scripted word for word).

Click here for 10 Tips for … Starting your Presentation Brilliantly

Click here for 10 Tips for… Freshening your Presentation Delivery

Click here for 10 Tips for… Using your Voice in your Presentation

Click here for 10 Tips for… Creating Great Visual Aids for your Presentation

Click here for 10 Tips for… Setting up for your Presentation on the Day

Jim Harvey

Jim Harvey

Managing Director at The Message Business
Jim is the MD of The Message Business, a company which helps FTSE 100 companies to sell themselves, and their products better. Speech writer, Prezi trainer and designer, coach and consultant, Jim also finds time to be a proud father and husband.
Jim Harvey
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


To Top