Here’s a great article from Ian Brodie on how to drive your business development through your website- A must read for all of us who think that “build it and they will come” is a just a cheesy line from a Kevin Costner movie, not a credible web-based business development strategy. We did, they didn’t……
Last week I asked you if you knew about how much help was available to save your life in this recession. Now here’s some more good advice, to help you build on that, from a reliable source. In May 2009, Omniture asked 120 US-based Marketing Managers to rate the relative effectiveness of their digital-marketing media….
Dinosaurs died out a few million years ago didn’t they? Why? Because they didn’t know what was coming and had no defence against the cold. How many dinosaurs in our business are dying from the cold right now? Millions I’d guess. Leviathans with fancy offices in London, New York, Paris Munich… (everybody’s talking ’bout….),…