Do you ‘over-sell’ the message when you speak? ‘To Fly to Serve’ does it worse
It should be brilliant, but it’s not. It’s BA’s new brand message in wide-screen, film-shot format. British Airways relaunches itself with new slogan that nods to its imperial origins | Mail Online. It’s expensively made, lavishly appointed and brilliantly placed for the TV viewers it wants to lure back to the arms of the self-appointed ‘Flag…
