I got it for Christmas. From my wife. She loves me. I was indifferent, to him. For an Englishman, Lord Sugar of Clapton, as he is now, is unmissable, ubiquitous and often unintelligible. He’s the ‘Donald Trump’ of our little island and he’s become the (grumpy and sometimes curmudgeonly) face of the ‘self-made-man’ in the UK.
I like him now though, even if the chip he carries on his shoulder sometimes obscures him from view (get over it Alan, you’re a bloody Lord now!). Anyway, onto the book.
It’s refreshingly light on themes, theory, psychology, and apology. It’s bombastic, detailed and really useful if you lead or run a business, and It’s even better if you’ve been doing it for a while, done OK, got a bit lazy and need a kick up the arse.
It reminds you of the business fundamentals that we all need. and there’s loads of detail from the Good Lord’s 40 years in business. Highs & lows, triumphs, tosspots, tantrums (usually his) and tears (once). To use his vernacular- ‘It’s the book you need to read when your bollocks are in a vice’. And I think that there’s a few businesses that feel that icy grip at the moment.
If you run the company you must read it. And every one of your senior team should read it and show you what they learned by doing something differently.
Buy it! Go on! It really is the best book I’ve read in a long time because it’s not academic and distanced. It’s real. I’m inspired.