As a presenter, you’re always trying to do something to the audiences that you meet. Explain the new product, sell the benefits, clarify,...
You’re going to look around a house that you’re thinking of buying. It’s a a Saturday morning. You’re making a commitment. You’ve...
PowerPoint slides, bullets, data, Waffle, jargon, handouts (paper), Anecdotes with no punchline, Or point to help you underline. Music, graphics, sound effects,...
I was a guest speaker at ‘Inside & Out’ yesterday. It was a networking event for London-based banks as a part of...
A successful business proposal begins with a compelling framework – a structure for your proposal that sells your ideas in the context...
Whenever I say to someone ‘I’m a salesman’, it seems to put them on their guard. Why? Probably because the reputation of...
An audience’s willingness to act on your recommendations frequently depends on the severity and breadth of change you’re suggesting. In other words,...
Holiday reading, staying in a friend’s lovely home in the green mountains north of Barcelona, Spain, I’d finished the crappy novel and...
A professional conference in the UK, 2010. Syndicate speakers, famous published author on communication, 200 seats, all attendees looking forward to pearls...
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