It’s a really good question for presenters. Every slide, every story, every image, every point. Ask yourself ‘So what?’ because it will...
Use Alliteration: Alliteration is the deliberate arrangement of words with the same letters and sounds at their start for explosive effect. Alliteration...
Metaphor is a fundamental tool of the English language. Without it, meaning would suffer because we would be left with flat description...
Hypnotists and comedians know that people hypnotise and amuse themselves. A hypnotist’s job is to get the subject to use her own...
In the ” Dictionary of Plain English”, the editor A.G. Fowler says… “Hackneyed phrases become hackneyed because they are useful in the...
Abstractions distance the audience from you as a speaker, they make it harder for you to connect your ideas with their lives....
We’ve all heard the numbers- 7% of your meaning is contained in the words you say; 35% in the vocal delivery and...
A noun, as you know, is a word that describes a thing. An object, a town, a cat, a condition. An abstract noun...
In the last 3 months we’ve been trying something a bit different in our campaigning for new business- we decided to follow...
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