I’ve mentioned Orwell before- See here. And it’s still my view, as a speechwriter and presentation coach, that if more speakers followed these rules than the kind of stuff we tell them on training corses, the quality of corporate presentations would improve beyond measure. They’d be- Shorter Simpler Easier to understand For a simple explanation…
It’s a question I’m often asked by clients- The honest answer is, obviously, ‘It depends on who’s in the audience’ but in reality you have to choose an influencing strategy before you start to prepare your pitch. Most people only have one approach, and use it without thinking, and some people know a few strategies, but are…
It’s a question I’m often asked by clients- “what’s the best way to sell an idea in a sales pitch?”. The honest answer is, obviously, ‘It depends on who’s in the audience’ but in reality you often have to choose an influencing strategy as you start to prepare your pitch. Most people only have one…
It happens a lot doesn’t it? We have a proposal to present to a group of clients, and we know that the clients don’t agree on how to proceed, but we have a plan and we have to present it. Our success depends on our ability to find favour with all of the influential interest…
It happens a lot doesn’t it? We have a proposal to present to a group of clients, and we know that the assorted senior people from the same firm, don’t agree on how to proceed, but we have our plan and we have to present it. Our success depends on our ability to find favour…
Here’s a great article from Ian Brodie on how to drive your business development through your website- A must read for all of us who think that “build it and they will come” is a just a cheesy line from a Kevin Costner movie, not a credible web-based business development strategy. We did, they didn’t……
I saw an article the other day that said 30% of new publishing contracts for business textbooks are being offered to bloggers, on the basis of their published work online. Makes sense doesn’t it? A blog shows a potential publisher that you can write; you do write, and that what you write has interest to…
Here’s a refreshing article from ‘Presentation Magazine‘- about a Venture Capitalist, the improbably named Guy Kawasaki, who has spent many of his working years as follows- “…I have to listen to hundreds of entrepreneurs pitch their companies. Most of these pitches are crap: sixty slides about a “patent pending”, “first mover advantage”, “all we have to…
We’re restoring our house. A beautiful, but bedraggled victorian place, in Oundle, UK. The previous owner lived here for thirty years and spent virtually nothing on maintenance. Unfortunately he was a DIY enthusiast and had very little skill. We bought the house for its potential and saw past the tacked-up, bodged and home-made titivations that…