I’ve mentioned Orwell before- See here. And it’s still my view, as a speechwriter and presentation coach, that if more speakers followed these rules than the kind of stuff we tell them on training corses, the quality of corporate presentations would improve beyond measure. They’d be-
Easier to understand
For a simple explanation of the ‘rules’ see this great, and literary, blog- George Orwell’s 5 Rules for Effective Writing | PickTheBrain | Motivation and Self Improvement.
Managing Director at The Message Business
Jim is the MD of The Message Business, a company which helps FTSE 100 companies to sell themselves, and their products better. Speech writer, Prezi trainer and designer, coach and consultant, Jim also finds time to be a proud father and husband.