(Updated 17 October 2009) Selling anything requires trust, you need to trust the brand, the salesman or (preferably) both. Why do you...
When you’re trying to explain what you do to other people whether in conversation, through the written word or as part of...
With all of the stuff I’ve been writing recently about the importance of campaigning, it’s easy to forget that there’s a hard-edge...
A war is made up of a number of campaigns with distinct aims, leading to your ultimate victory. Campaigns should be connected...
There’s a gene missing in many professionals who have spent years building their skills. That gene is the “telling anyone who’ll listen...
I once saw charisma defined as- “the ability to transfer an emotion that the speaker has to his audience.” I thought it...
I know it might sound glib but it just came to me sitting here. Focus is about all of those things that...
We’re going to ask you to look at some pretty simple things in the first part of this book. Then we’re going...
It’s a time of year- moving into winter, and an economic season- bloody cold- that can combine to make anyone with a...
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